Top Ten Trademark Registration Benefits

Brand development requires distinctive marks used to identify your goods or services.  Registration of these marks with the United States Patent and Trademark Office ” USPTO” confers a number of benefits.  Here are some of the most important. 1.  Exclusive Nationwide use of the trademarks for branding and building sales through advertising and marketing, therefore … More Top Ten Trademark Registration Benefits

Starbucks Charred Again

For those of you who enjoy a fun case, the saga of Starbucks v. Wolfe’s Borough Coffee “WBC” is for you. During the course of this epic ten year battle pitting the famous international coffee purveyor against the small New England roaster, the law of trademark dilution has been analyzed, argued and then revised by … More Starbucks Charred Again