The latest trademark brand dispute involves two snack food companies with compelling messages to damn the diets and move full speed ahead to binge eating perdition. The marks allegedly likely to confuse snackers are “Get Crackin'” owned by Wonderful Pistachios & Almonds LLC and Utz Quality Foods LLC’s “Get Snacking!” While Wonderful is known for its nutty snacks and Utz provides a salty assortment of chips and pretzels, both companies products are ravenously consumed in mass quantities by law students studying for the bar exam. So while we get snacking, expect the Court to get crackin’ (and snacking!) while poring over the legal doctrine applied in trademark infringement cases.
William Tennant 