On April 27, I had the pleasure speaking at the Ferguson Library in Stamford as part of SCORE’s “Intellectual Property: What You Need To Know” Program. SCORE’s Fairfield County Chapter is an excellent resource for entrepreneurs seeking advice and mentoring about business issues. Of course the takeaway from my part of the presentation was that a trademark for your business is any mark or design, or combination thereof, that indicates the source of your goods or services. The best trademarks are distinctive! So don’t fall in love with a popular word or mark that may cause “a likelihood of confusion.” At best it will be a weak trademark and at worst will be refused federal registration by the USPTO.